UI/UX Designer, Brand Designer
Constructor
2021
Constructor.io is an AI-powered product search and discovery platform that helps ecommerce companies deliver more relevant search results, personalized recommendations, and higher-converting shopping experiences.
Constructor needed a complete overhaul of its web presence to support enterprise-level growth. Their existing site couldn’t communicate the value of their Search-as-a-Service products, guide different buyer personas, or keep up with the pace of hiring, fundraising, and ongoing content updates.
I redesigned the site’s UX foundation, rebuilding the information architecture and crafting clear pathways for products, solutions, and both technical and business audiences, while also developing a refreshed UI system with new typography, colour palette, icons, and component library to elevate the brand. I introduced a scalable design system that empowered the marketing team to update and experiment without relying on developers resulting in a future-proof site ready for their next stage of growth.
