Co-founder, Creative Director
Holy Moly Apparel
Since 2019, new website coming Q1 2026
Holy Moly Apparel is a clothing brand I co-founded that grew out of festival culture. We started as a small vendor at Bass Coast, selling reworked pieces and hosting live screenprinting sessions. Over time it has become a label focused on making clothing with personality.
The brand fills a missing niche between outdoor gear and everyday wear. Our goal is to make clothing that works both at the crag and at the café, being functional, comfortable, and stylish. Everything is made in small runs with original prints and graphics, designed and printed in-house.
