Art Director, Graphic Designer, UI/UX Design
Location Base
2021
I was brought on as the sole designer to build the brand and website for Location Base, a new platform created by the team behind Location Fixer, one of Canada's biggest film location agencies. Location Base was meant to complement their parent company, but with a very different goal: instead of managing high-profile, exclusive film locations, this platform needed to feel welcoming, approachable, and easy for everyday homeowners to list their homes and apartments for filming.
I started with a full brand exploration to define that personality, then created everything from the logo to the business cards, style guide, letterhead, decals, and complete web and mobile wireframes. Using Figma, I designed a clean, simple, and intuitive site that could serve as a living database of shoot-ready spaces.
I worked closely with developers (and navigated a few bumps along the way due to outsourced coding delays), but we still hit our launch deadline. Within the first month of launch, the site pulled in over 80 property owner sign-ups, generated thousands of location views, and secured multiple booking inquiries, leading to its very first confirmed shoot shortly after.
